Social Media & Digital Marketing 101 Online Course

Course overview

The Social Media & Digital Marketing 101 Online Course is a structured foundational training program focused on building practical digital marketing skills through social media platforms, content creation tools, and lead generation strategies. This course explains how businesses can use social media marketing, online tools, and digital platforms to attract leads, build relationships, and create reusable marketing content without excessive time investment.

The course provides step-by-step instruction on online lead generation, Facebook business setup, content creation, email marketing, sales funnels, and app-based marketing tools. Designed for beginners and early-stage business owners, this Social Media & Digital Marketing 101 course establishes a strong operational understanding of how digital marketing systems work together to support business growth.

What you'll learn

Course Information

Course Name: Social Media & Digital Marketing 101 Online Course
Instructor: Angie St. Pierre
Total Video Hours: 5 Hours 41 Minutes
Total Lectures: 43
Course Level: Beginner
Delivery Mode: Online Video-Based Learning
Prerequisites: No prior digital marketing experience required

This Social Media & Digital Marketing 101 online course is structured for individuals seeking a practical introduction to digital marketing systems, content creation, and social media-based business promotion.

Included in This Course

43 instructor-led video lessons focused on social media and digital marketing
5 hours and 41 minutes of structured training
Step-by-step guidance on online lead generation strategies
Facebook, LinkedIn, Instagram, and YouTube setup instruction
Email marketing and list-building fundamentals
Visual and video content creation using mobile apps and tools
Sales funnel concepts and practical funnel-building guidance
Reviews of essential social media and marketing apps

Course Outline

Module 1 – Online Lead Generation

1.1 Intro to Social Media Digital Marketing
1.2 Online Lead Generation prt1
1.3 Online Lead Generation prt2
1.4 Lead Examples
1.5 Live Streaming Video for Leads
1.6 Lead Generation
1.7 Using Your Customers
1.8 Cranial Sacral Therapy prt2
1.8 Be Ready

Module 2 – Facebook, LinkedIn, and YouTube 101

2.1 Create a Facebook Business Page
2.2 Facebook Setup
2.3 Marketing in Facebook Groups
2.4 Messenger Bots
2.5 More on Messenger
2.6 Facebook Video using InShot
2.7 Repurposing
2.8 Setting Up LinkedIn Profile
2.9 Benefits of YouTube

Module 3 – List Building & Email Marketing

3.1 Email List prt1
3.2 Email List prt2
3.3 MailChimp prt1
3.4 MailChimp prt2
3.5 Email Content Ideas
3.6 Email Summary

Social Media Digital Marketing Course Outline

4.1 Canva Image Creation
4.2 Making a video with your phone
4.3 InShot video
4.4 Purpose Video Marketing
4.5 Transcribing Video
4.6 Word Swag
4.7 Ripl
4.8 Instagram prt1
4.9 Instagram prt2
4.10 Instagram prt3

Module 4 – Creating Social Media Content and Marketing Materials with Canva and other Apps

Module 5 – Sales Funnels

5.1 Click Funnel prt1
5.2 Click Funnel prt2
5.3 Funnel Building prt1
5.4 Funnel Building prt2

Module 6 – Apps & Tools Review

6.1 Social Media apps
6.2 Podcasting
6.3 Customer Value Letter
6.4 Tips and Tricks
6.5 Fiverr
6.6 Outro

Social Media & Digital Marketing 101 Online Course Article

Digital Marketing Foundations for Modern Businesses

Social media and digital marketing have become essential components of modern business operations. The Social Media & Digital Marketing 101 Online Course explains how online platforms, content strategies, and digital tools can be combined to support lead generation and customer engagement. This course focuses on practical implementation rather than theory, making it suitable for beginners seeking clear guidance.

Digital marketing success depends on understanding how platforms work together. This course introduces learners to integrated marketing systems where social media, email marketing, video content, and funnels support consistent business visibility.

Online Lead Generation Principles

Lead generation forms the backbone of digital marketing strategies. This course explains how leads are created through value-driven content, engagement, and online interactions. Learners examine real-world lead examples to understand how prospects move from interest to action.

Live streaming video is introduced as a powerful lead generation method, allowing businesses to connect directly with audiences. The course explains how live video topics can be structured to encourage interaction and trust.

Using existing customers as part of lead generation strategies is also explored, highlighting how testimonials, engagement, and referrals strengthen credibility and reach.

Preparing for Digital Marketing Success

Digital marketing requires preparation, consistency, and readiness. This course emphasizes the importance of having foundational systems in place before executing marketing campaigns. Learners gain clarity on content planning, audience targeting, and operational readiness.

This preparation-focused approach reduces confusion and supports sustainable growth.

Facebook, LinkedIn, and YouTube Platform Fundamentals

Social media platforms function differently, and this course explains how to use each effectively. Learners receive step-by-step instruction on creating and setting up a Facebook business page, optimizing profile elements to attract ideal customers.

Facebook groups are presented as valuable spaces for engagement and lead generation. Lessons explain how to interact within groups authentically while maintaining marketing objectives.

Messenger bots and messaging tools are introduced as automation solutions for customer communication. These tools support faster responses and improved engagement.

LinkedIn profile setup lessons focus on professional branding and networking. YouTube benefits are explained in terms of long-term content visibility and audience growth.

Content Repurposing Strategies

Content repurposing is a key theme throughout the course. Learners study how a single idea can be transformed into multiple content formats, including social posts, videos, emails, and blog material. This strategy maximizes output while minimizing time investment.

Repurposing supports consistent online presence and reinforces messaging across platforms.

Email List Building and Email Marketing

Email marketing remains one of the most effective digital marketing channels. This Social Media & Digital Marketing 101 course explains how to build an email list using lead capture methods and value-driven offers.

MailChimp is introduced as a practical email marketing tool, with step-by-step guidance on setup and usage. Learners gain insight into email content ideas, sequencing, and audience engagement.

Email summaries and content planning techniques help learners maintain consistency and relevance in communication.

Visual Content Creation for Social Media

Visual content plays a critical role in social media engagement. This course provides hands-on instruction using Canva for image creation. Learners understand how design principles support brand consistency and clarity.

Mobile video creation is explained using accessible tools, allowing learners to create professional-looking content without advanced equipment. InShot is introduced as a practical video editing app for social media marketing.

Purpose-driven video marketing lessons explain how content should align with marketing objectives rather than random posting.

Video Transcription and Text-Based Content

Transcribing video content allows marketers to reuse ideas across formats. This course explains how transcriptions can support blogs, captions, and email content.

Text-based visual tools such as Word Swag and Ripl are introduced to enhance branding and message delivery.

Instagram Marketing Fundamentals

Instagram is covered across multiple lessons to explain posting strategies, engagement techniques, and content planning. Learners gain clarity on how visual storytelling supports brand awareness and lead generation.

The course emphasizes consistency, authenticity, and alignment with audience interests.

Sales Funnels and Customer Journeys

Sales funnels are explained as structured pathways that guide prospects toward conversion. This course introduces ClickFunnels and explains funnel components in a simplified manner.

Funnel-building lessons focus on clarity, value delivery, and logical sequencing rather than technical complexity. Learners gain foundational understanding of how funnels support automated marketing.

Marketing Apps and Tools Overview

Digital marketing relies on tools that improve efficiency. This course reviews essential social media apps, podcasting platforms, and outsourcing services such as Fiverr.

Customer value letters are introduced as relationship-building tools that communicate trust and long-term value.

Tips and tricks lessons provide practical insights that help learners avoid common mistakes and improve workflow efficiency.

Practical Digital Marketing Implementation

The Social Media & Digital Marketing 101 Online Course emphasizes real-world application. Learners gain the confidence to implement marketing strategies incrementally rather than attempting overly complex systems.

The course supports beginners by breaking down digital marketing into manageable components that work together cohesively.

Instructor Expertise and Guidance

Instructor Angie St. Pierre provides structured instruction focused on clarity and practical execution. Lessons are designed to support learners who may not yet have digital marketing systems in place.

This approach ensures learners can progress from foundational understanding to actionable implementation.

Building a Sustainable Online Marketing Presence

Digital marketing success requires consistency and adaptability. This course equips learners with foundational skills that remain relevant as platforms evolve.

By understanding core principles rather than short-term tactics, learners gain long-term value from this Social Media & Digital Marketing 101 course.