Course Information

Course Name: Basics of Marketing with Social Media
Total Duration: 0 Hrs 35 Min
Total Videos: 10 On-Demand Videos
Closed Captions: Included
Certificate: Certificate of Completion Included
Course Format: Online, Self-Paced

Topics Covered

• Social Media Introduction
• Creating a Google Account
• Setting Up Your Twitter Account
• Getting Your Twitter House in Order
• Why Facebook for Your Business?
• Using Facebook as a Business
• Setting Up Your Business Page
• Setting Your Cover Photo
• Tying It All Together

This course introduces you to the fundamentals of social media and demonstrates how businesses use Meta (Facebook) to achieve their goals. You will learn how to set up and optimize accounts, create visually appealing content, and understand why a well-structured business page is essential for online success.

Included in This Course

• 0 Hrs 35 Min of Instructor-Led Training
• 10 High-Quality On-Demand Videos
• Closed Captions for All Videos
• 1 Topic Section (Full Course Breakdown)
• 1 Set of Prep Questions
• Q&A Support
• Certificate of Completion

Full Course Outline

Module 1: Social Media Foundations

1. Social Media Introduction

   • What is social media marketing?

   • How businesses use social platforms

2. Creating a Google Account

   • Step-by-step account setup

   • Using Google services for marketing

Module 2: Twitter Essentials

3. Setting Up Your Twitter Account

   • Profile setup

   • Branding guidelines

4. Getting Your Twitter House in Order

   • Organizing your profile

   • Engaging on Twitter effectively

Module 3: Facebook for Business

5. Why Facebook for Your Business?

   • Advantages of Facebook for marketing

   • Understanding Meta tools

6. Using Facebook as a Business

   • Writing engaging posts

   • Building community presence

7. Setting Up Your Business Page

   • Page creation and optimization

   • Essential settings & configurations

8. Setting Your Cover Photo

   • Visual branding best practices

   • Image guidelines

Module 4: Strategy & Integration

9. Tying It All Together

   • Developing your strategy

   • Connecting Google, Twitter & Facebook

   • Building your first social media marketing plan

Basics of Marketing with Social Media — Complete Guide to Starting Your Social Media Marketing Journey

Social media marketing has become one of the most powerful ways to reach audiences, build brand identity, and grow a business online. With billions of users active every day on platforms such as Facebook, Twitter, Instagram, and YouTube, understanding the basics of marketing with social media is no longer optional—it is essential. The “Basics of Marketing with Social Media” course is designed to teach beginners, business owners, and aspiring marketers how to use social platforms strategically and professionally.

This comprehensive training includes everything from account creation to strategy development. Through short, structured, and easy-to-follow lessons, learners gain a strong foundation in digital marketing concepts, social media tools, and platform-specific techniques that support long-term business growth.

Understanding the Foundations of Social Media Marketing

Social media marketing combines creativity, communication, and strategic thinking to promote products, services, or brands. This online marketing course begins with a complete introduction to what social media is, how it works, and why businesses rely on it for visibility and customer engagement.

Learners start by understanding how different platforms operate, what makes them unique, and how user behavior influences marketing decisions. The course emphasizes the role of Facebook and Twitter—two of the most widely used platforms for small businesses and startups.

The importance of social media lies in its ability to reach audiences in real time. Businesses can connect with customers, share updates, respond to messages instantly, and create meaningful relationships. These capabilities make social media a powerful tool for building trust and brand recognition.

Setting Up Essential Accounts for Online Marketing

A major section of the course covers practical steps for creating and organizing essential marketing accounts. Students learn how to create a Google account, which serves as the foundation for accessing tools such as Google Analytics, YouTube, Google My Business, and email services.

Next, the course teaches how to set up a Twitter account for brand communication, industry networking, and customer engagement. Twitter is unique for its fast, conversation-driven environment, and learning how to optimize a profile can significantly improve a brand’s online credibility.

The lessons guide learners through branding elements such as:

• Profile photo and cover image

• Bio and brand description

• Username and handle selection

• Organizing content through pinned posts and lists

This early training helps learners build a stable foundation before diving into platform-based strategies.

Using Facebook as a Business — Why Meta Matters

One of the core focus areas of the course is Facebook for business. Today, Meta tools play a major role in digital marketing, and businesses use Facebook pages to reach millions of potential customers.

This course explains why Facebook remains a top choice for business marketing, highlighting benefits such as:

• Broader audience reach

• Strong advertising tools

• Easy customer communication

• Insights and analytics

• Community-building features

Learners understand how Facebook pages differ from personal profiles and why businesses must operate through an official page to access professional tools.

The course walks you through creating a Facebook Business Page step by step:

• Choosing the right category

• Adding a profile and cover photo

• Writing a professional page description

• Setting up action buttons

• Customizing page settings

Another key lesson focuses on designing a professional cover photo, which plays a major role in branding and visual identity. You learn how to choose the right images, maintain visual consistency, and create a polished first impression.

Combining Platforms Into a Complete Social Media Strategy

After building all essential accounts, the course guides learners into tying these elements together. A successful social media strategy requires alignment across all platforms so that branding, communication, and visuals remain consistent.

This course teaches how to integrate Google, Twitter, and Facebook into a single marketing system by:

• Maintaining unified branding

• Scheduling consistent content

• Engaging with followers

• Using analytics to improve marketing

• Designing visuals for social ads

The training also highlights the importance of skills such as content creation, graphic design, managing budgets, and planning advertising campaigns—skills essential for every successful social media marketer.

Why This Course Is Ideal for Beginners and Small Businesses

One of the strongest benefits of this course is its beginner-friendly structure. Every topic is introduced in simple, clear steps, making it perfect for learners with no prior experience in digital marketing. The course breaks down technical processes into easy-to-follow instructions, ensuring every learner can confidently create and manage their first social media accounts.

For small-business owners, this course is especially valuable because it teaches how to maximize the benefits of social media without needing advanced technical skills or large marketing budgets. By the end of the training, learners understand how to use Facebook and Twitter efficiently to attract customers, increase brand awareness, and build trust online.

Building the Skills Needed for Modern Social Media Marketing

To stay competitive in the digital world, businesses must continually upgrade their marketing skills. This course emphasizes the importance of learning:

• Content creation

• Graphic design for social ads

• Budget management

• Branding and visual identity

• Platform-specific strategies

• Data-driven decision-making

These skills help marketers stay ahead of trends such as video content, personalization, and interactive engagement.

Completing this social media marketing course gives you the foundation needed to start creating your own marketing strategies and supporting long-term business growth through social media.

Frequently Asked Questions (FAQ)

1. What will I learn from the “Basics of Marketing with Social Media” course?
You will learn how to set up essential marketing accounts, use Facebook and Twitter for business, create a business page, design visuals, and build a complete social media marketing strategy.

2. Is this course suitable for beginners?
Yes. The course is designed for complete beginners who want to understand how social media marketing works and how to use platforms effectively.

3. Can I learn at my own pace?
Absolutely. All lessons are available on-demand, allowing you to pause, replay, and review anytime.

4. Is this course useful for small-business owners?
Yes. The training covers essential techniques for growing a small business using Facebook and Twitter, including content creation and brand development.

5. Does the course include a certificate?
Yes, you will receive a Certificate of Completion at the end of the course.

6. Will I learn how to create graphics for ads?
Yes. The course explains how visually enticing graphics support your social media strategy and guides you through key design principles.

7. Do I need prior marketing experience?
No prior experience is required. This is a beginner-friendly course built to help you start from the basics.